For the Marketing Team
Marketing Initiative & Guidelines
The playbook for capturing, producing, and delivering content that tells our Company's story from Seoul 2026.
Marketing Leads
8 Total
2 persons per team — 4 teams total.
Main Goal
Capture high-quality photos and videos that show company culture, teamwork, travel experience.
Output Goal
Polished content assets for social media, internal recap, recruitment branding, and company storytelling.
Resources
DailyFolder structure, upload rules, file naming format, daily checklists, and post-trip to-dos.
Open Resources →
Marketing Leads
Team Anna
Kaila and Zaina
Team Camille
Bene and Jed
Team Claire
Cholo and EJ
Team Sig
Baby and Louis
General Information
Main Google Drive Folder
Contents
Where To Upload Raw Videos
Where To Upload Final Reels
File Naming Format
Final Submission Deadline
Official Hashtag
Company Account To Tag
Contact Person For Questions
General Reminders
- ✅Each group will create 3 reels specifically for brands: 7TI, DSM Talent, and DSM Web.
- ✅Each reel can either be assigned to a specific member or to the whole group.
- ✅The assigned member is responsible for collecting clips, editing, and submitting the reel.
- ✅Other group members should help record videos and POVs.
- ✅Upload all raw videos to your group's Google Drive folder.
- ✅Upload the final edited reel to your group's edited reel folder.
- ✅Follow the content guidelines, hashtag guide, and deadline.
- ✅Ask the assigned marketing lead if there are any questions.
Main Objectives
- 🎯
Objective 1
Capture authentic company culture
- 🤝
Objective 2
Show team bonding and belonging
- 🇰🇷
Objective 3
Highlight the South Korea travel experience
- 💼
Objective 4
Create recruitment & employer-branding content
- 🗂️
Objective 5
Build a clean media library for future marketing use
- 🎬
Objective 6
Produce short-form videos, photos, and recap assets
Marketing Lead Responsibilities
Own the daily shot list
Confirm every required shot for the day is captured before regroup. Tick them off live.
Coordinate with team leaders
Sync on timing so capture never delays the itinerary. Marketing serves the experience, not the other way around.
Upload & back up nightly
All raw photos and clips uploaded to the shared folder before sleeping. No exceptions.
Protect brand consistency
Follow the brand guidelines for framing, color, and tone. Reject content that doesn't fit.
Run approvals before posting
Nothing goes public without sign-off from the marketing approver.
Tag & organize files
Use the date / activity folder structure so editors can find anything in seconds.